HOUSTON — Dealer consulting services provider Next Generation Dealer Services (NGDS) has announced a series of training seminars to show dealers how to build business by utilizing social media.
The agenda for the seminars will include interactive presentations of how to properly use the most common social media marketing tools. The latest trends and technology will [...]

Form AJ Ager, Finance Director of Al Serra Chevrolet in Colorado Springs
Let me pick your brain on a couple of things
With BDC shit
How do you feel about auto responders?
How often do you follow up on internet leads?
How much do you like templates?
Here you go AJ:
How do you feel about [...]

I had the pleasure of attending the JD Powers Automotive Internet Roundtable last week. It was a Who’s Who in the internet and automotive world. Executives from several major automotive groups shed their insights as well as most of the manufacturers were there as well. Add to that top brass from Google and Yahoo and [...]

Dealers everywhere are starting to realize their advertising dollars are better spent on the internet as opposed to some other more traditional media. Not to say that advertising, such as direct mail, is not an effective method to pinpoint a target audience, internet marketing is becoming similar to newspaper advertising.
17 years ago when I started [...]

http://www.fi-magazine.com/Channel/Software-Technology/Article/Story/2009/08/Calculating-Tomorrow-s-ROI-on-Internet-Leads.aspx
Internet leads can be frustrating, but there can be hidden treasures in each one. Rob Hagen goes on a digging expedition, and shows you why there is no such thing as a bad lead.
Most dealers have a love/hate relationship with internet leads. More and more dealers are shifting their advertising dollars to the internet, but [...]