The car business has become increasingly harder over the 17 year that I have been in it. I have had the luxury of seeing some great times and some great changes! The current state of the economy has created a need for outside the box thinking.
The car business in general is typically five years or [...]

We all know the power of first impressions. How people perceive us during the first few seconds of an encounter has a major influence on whether they will trust us, be attracted to us, or want to do business with us. [...]

http://www.fi-magazine.com/Article/Story/2009/08/A-New-Way-to-Handle-Internet-Leads.aspx
How would you like to know every customer’s tiered credit score before you pencil a deal? Wouldn’t it be nice to know whether your salesperson is working a customer who can buy a car or another stroker? Wouldn’t it be nice to never again have to work on a deal for three hours before finding [...]

It does not matter if you are starting a special finance department or looking to grow one, creating traffic for your department is always going to be an issue that needs to be addressed constantly. There are plenty of types of advertising but the key is make sure you track it and assess your return [...]

Finding ways to save money has been a true challenge for dealers this year and for some, have meant the difference between in business and out of business. A friend of mine came across two products that take money dealers are already spending and stretches it a lot further. Plus, he has one [...]

Join me Wednesday May 13th at 11am PST for the first edition of Coach’s talk, a free radio call in show dedicated to the continuing education of special finance and BHPH dealers across America. For more information, click on the link:

http://www.blogtalkradio.com/Special-Finance-Coach

The number to call to have your questions [...]

Special Finance Institute to Offer Free Website with Training
Apr 24, 2009
TORRANCE, Calif. — The first-ever Special Finance Institute training seminar will be held May 7 at Philadelphia’s Hilton Garden Inn, and instructor Rob Hagen has announced that those who register by Monday, April 27 will receive a free, customized Website specifically designed to drive credit-challenged customers [...]

5 Ways to Improve Your BDC
By David Johnson

One of the quickest and easiest ways to get more customers into your store is to ensure your business development center is operating at 100 percent effectiveness.

By now, it’s an old axiom to say the car business is different. The prior year proved that notion beyond a doubt, [...]

Since less cars are being sold, what can you do to increase your per retail? What can you do to sell more cars?
Is your finance department getting all the gross they can? Do you take T.O.’s on warranty and insurance sales? If a customer does not buy a warranty, what kind of marketing do you [...]